Genius Kitchen appliances are on the rise, with the company recently announcing that it will release a line of products named after a fictional chef.
Genius chef, James Beard Award-winning chef James Beard, will become the CEO of the brand.
The new products will debut at the 2018 Consumer Electronics Show (CES) in Las Vegas, and will feature a “genius” cookbook and cookware line.
“It’s a chance for me to be the face of the genius cookware,” said Beard.
“It’s the best of all worlds.”
The cookbooks will feature an interactive story with recipes and instructions, which will teach the customer how to use a variety of ingredients and techniques.
Genus Kitchen Appliants new products include:•Genius Cookware and Potions.
A cookbook by James Beard.
It includes recipes, tips and tricks for making the most of a variety, including:•Gourmet Meat Loaf with Panko Bread Crumbs.
A recipe that makes perfect, flavorful meatloaf with a whole grain base.•Tenderloin Stuffed Squash and Sweet Potato with Cauliflower Cauliflowers and Dried Black Beans.
A quick and delicious recipe for stuffing a tenderloin with potatoes, beans, and sweet potatoes.•Gardner’s Creamy White Bean Stew with Roasted Garlic, Cucumber and Pecans.
A flavorful stew of roasted vegetables, with a hint of cayenne pepper.•Raspberry & Cream Cucumbers with Applewood Smoked Paprika, Sweet Peas, and Ginger.
A healthy version of the classic recipe with a sweet, nutty flavor.•Bouillon and Lemon Currant Sticks with Blackberry-Apple Cinnamon Sauce.
The flavor of the currant, lemon and vanilla blend perfectly with the garlic and cream.
The company says the new cookware lines will go on sale at its retail stores, but the brand will also start selling them online, starting in January 2018.
“We will have the products in our stores, and online customers will be able to order the cookware in the near future,” Beard said.
The products are available for pre-order on Genius.com, and they will start shipping in March 2018.